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Search Engine Referred Leads
Provide The Greatest Value. |
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| Subia Creative, 2002 |
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hen leads find your
website through an engine search,
they are demonstrating intent. They are specifically |
| looking for
the products, services or information your site offers.
They are preconditioned to make a transaction. That's
the value of search engine referred leads…they provide
a stronger potential of conversion rate. |
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| Attaining high search engine ranking through
an effective optimization strategy will take full advantage.
Yet most website owners fail to seize the opportunity. MarketingSherpa
finds that 90% of Fortune 100 websites are inefficiently optimized
and CyberAtlas reports that most marketers invest less than
1% of marketing budget on website optimization even though search
engine optimization can generate 75% of website leads. |
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| Consider these facts and statistics. IMT Strategies
finds that prospective customers find websites 10 times more
often through search engines versus magazine ads, 38 times more
frequently than direct mail and 40 times more often than through
banner ads. Over 85% of the respondents to a Georgia Tech survey
indicated they most often find websites through search engines
and have intent to buy. |
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| There are many added-value reasons why search
engine optimization provides the greatest return on your marketing
investment. Perhaps most impacting is the perpetual 24/7 performance.
A single investment provides lifetime value versus the continuous
budget-draining cost of pay-per-click search terms. |
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| No other website
lead generation method will deliver better success at a more
cost-efficient investment than a successful search engine optimization
campaign. You can take that to the bank. |
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© Subia. Search
Engine Marketing |
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