Massive Search Engine Submission
Is Often A Worthless Gimmick.
Subia Creative, September 2002
on’t Fall for
the Thousands of
Search Engine Submissions Gimmick.
There are many unethical search engine
submission firms that would like you to believe that monthly, massive auto submission
to tens of thousands of “search engines” will give you a bonanza of
website traffic…for cheap.
Well, it doesn’t work that way and falling for that submission
gimmick will be a total waste of marketing budget. First, there are not tens of
thousands of search engines. In fact, the top 18 search properties in audience
reach account for over 99% of all searches performed on the web. The others, except
for a few industry specific directories and portals are essentially worthless
to website traffic.
Unscrupulous search engine submission firms actually submit to
thousands of link farms with but a few legitimate search engines included. And,
if you want proof, ask them for a detailed list of the search engines they claim
to submit. The purpose of many link farms is harvesting email addresses that are
sold to spam email marketing firms.
A great number of these so-called search engines are simply link
pages that tightly limit the number of listed sites to just a few. Submissions
are added so quickly that in many cases a site will only be listed for a bare
few hours before it is “bumped off” in favor of a new submission. That’s
why most auto search engine submission firms will lure you into “discounted
monthly submission”.
There are almost endless reasons why massive search engine submission
programs will never perform and provide zero value. These are but a few.
The major directories will not accept auto submission.
They require a unique category selection, which can’t be adequately fulfilled
through an auto submission process. Both Yahoo! and Looksmart require submission
fees that do not guarantee index inclusion.
Many major search engines including AOL, MSN, Netscape, IWon
and hundreds of others do not have their own database index of web pages. They
apply their own unique search engine ranking criteria to web page indexes provided
by alliance search engine partners.
If you expect to be expediently included by Lycos, Altavista,
Teoma and the Inktomi partners, inclusion fees are necessary although some offer
a free submission process, which could take years, if ever to become successfully
indexed.
Except on rare occasions, once your site is included in a search
property index, you never have to resubmit again unless you’ve violated its
submission guidelines. Expiring inclusion fees are usually pre-notified.
Most major search engines ignore auto submission because their
acceptance guidelines can only be fulfilled through manual submission.
Search engine submission by itself provides no meaningful web
visibility unless your site appears in the top 30 search results. For reasonably
competitive search terms, attaining prominent exposure requires an intense search
engine optimization campaign strategy.
Unless you are extremely lucky, search engine referred traffic will only result
from a well-optimized website that is manually submitted to the major search properties.
Avoid auto submission firms who promise otherwise.
Successful Website Visibility Requires Optimization
and Manual Search Engine Submission.
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