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Preparing Web Pages For Froogle |
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| Prepare for Froogle now. Otherwise you may find yourself at a
competitive disadvantage. If and when Froogle becomes a success, your products
must be in a prominent ranking position to enhance or sustain market share. |
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| Although it’s too early in the Froogle beta launch to accurately
determine the Froogle ranking criteria, we can offer some insight that will platform
a foundation of ranking prominence of specific product web pages. |
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| Know How Froogle Works |
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| Froogle algorithm clues lie in how it presents
its product search results and what information is provided
to the user. Similar to regular Google, relevancy to the search
query will be at the heart of Froogle ranking criteria. We suspect
that PageRank will be less of a ranking factor on Froogle versus
Google. However, do not disregard PageRank since it remains
a strong factor at regular Google. |
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| Go to http://froogle.google.com
and perform a specific product search. Pay close attention to what information
is included in the results and how that info is formatted. Ranking will undoubtedly
be centered upon establishing relevancy to a search query with keyword inclusions
in those information areas. Proximity of where that information is located in
relationship to each other will likely be a ranking factor on Froogle. Close proximity
is a wise approach. |
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| Product Photo Treatment For Froogle |
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| Always include a product photo. A user is not likely to click-through
to a web page if he/she does not see a photo since it establishes immediate visual
relevancy. Place your photo in close proximity to the Product Title, Product Description
and Product Price. Always “alt-tag” the photo with the product title
and a model number. Including a product price in the alt tag could provide an
advantage on Froogle. |
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| Product Title For Froogle |
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| Place the product title in close proximity to its photo, description
and price. Avoid “fluff” words in the product title. Froogle
limits the number of title words it will display and consider. Keep it concise,
keyword rich and include the most important keywords earliest in the title. Since
the foundation of Froogle is specific product search, try to include a specific
model number in the title. If consumers are price comparison-shopping, they are
very likely to include a model id in the search query. Bold Html will likely be
an advantage. Larger type is also better. |
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| Product Price Treatment For Froogle |
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| If you want a product listed in Froogle, a price must be included.
The "$" sign character must appear. Html code is a must. Bold carries
greater ranking value. If you publish multiple prices (regular, special, after
rebate, etc.) place the price you want displayed in Froogle as bold and larger
type. Froogle will not display multiple prices. |
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| Product Description For Froogle |
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| Froogle seeks matching keywords to snip a product description
of about 25-28 words. Often the snippet prices come from different locations which
frequently form unintelligible gibberish that doesn’t entice click-through.
For better results try creating a compelling description with keyword inclusions
in an uninterrupted sentence of about 25-28 words. This improves the chances of
Froogle lifting your created description, particularly if that description resides
in close proximity to the product title. For best results place your description
directly below the title. Do not place your description
in a separate table cell away from its title and price. |
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| Store Name (Company Name) |
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| Include your store or company name in Html code near the top
of the page. Alt tag any graphic logos accordingly. In fact, always alt tag graphical
elements appropriately whether for Froogle or Google. |
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| Web Page Title Tag |
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| If you include only one product on a web page, include the product
title in the web page title tag. Google reads up to ten words in the page title
tag. Froogle is likely to consider keyword value in that tag. |
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| URL Extensions To Froogle Advantage |
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| URLs that are nearest the root are believed to score best in
Froogle and incorporating fewer variables is more favorable. |
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| Again, I would like to emphasize that the above recommendations
are believed to influence Froogle ranking and prominence based upon early discovery.
As concrete evidence is confirmed on these and other suggestions we will update
this article. Bookmark it and check back often. Also
check our Froogle Article Updates. |
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| No doubt Froogle will continue to alter
and refine its ranking algorithms. Test, test, test to conclude your own observations.
The fruits will come in the form of enhanced revenue. Make
Froogle perform for you. |
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| Please read on… |
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