Link Popularity Plays A Vital
Role. |
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| Link popularity is definitely a ranking
factor. The theory is that if a web page links to another page, the receiving
page must be important and therefore deserves a ranking boost. Link popularity
measures the degree of accumulated value of incoming links to a particular page.
Every link is a "vote" from the "sending" page
to the "receiving" page. |
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| All "votes" are not created
equal. A link from a web page that itself has high link popularity
will transfer greater link value than a page with lower popularity.
For example… Microsoft.com is an extremely popular site
with over 135,000 web pages linking to its index page. If you
were fortunate enough to receive a link from Microsoft to your
website, it would be exponentially more valuable than a link
from Joe's Garage.com (fictional). |
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| The Link Popularity System Makes
Sense |
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| In the pure sense, link popularity measurement
seems to be logical. As a legitimate "source recommendation",
a web page would naturally link to a quality informative web page rather than
a bad one. However, the system, which intends to assure relevancy results, is
not without controversy because there are many ways to artificially inflate one's
link popularity. Including "link farms" whose only purpose is
to inflate the popularity of "farm participants". |
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The search engines are now implementing "filters" to detect
"link spamming". When detected, an engine may disregard
"fraudulent links" and may even apply a severe spam penalty
which is difficult to overcome.
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| The Importance of Link Popularity |
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| Search
engine optimization consultants widely disagree on the contributive value
of link popularity to higher ranking. Some think it is a powerful factor while
others think it doesn't play a vital role at all. |
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| Based upon proven results, research
and case study testing, we strongly believe that link popularity can make a significant
contribution to higher ranking. The higher ranked web pages, particularly for
competitive search terms, will generally have greater link popularity than lower
ranked pages. This is particularly true of Google rankings. |
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| A well-optimized web page can achieve
high ranking with relatively low link popularity. But, a poorly optimized web
page will generally require a high link popularity to overcome optimization deficiency.
With all else being equal, the page with the highest link popularity will gain
the ranking advantage. |
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| Link Popularity Campaign Strategy |
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| Building link popularity must be an
ongoing strategy if you expect to be continually moving up in the rankings. Staying
ahead of your competition requires a dedicated effort. |
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Indexing by Yahoo and the Open Directory Project
will transfer significant link popularity value. |
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Solicit reciprocal links from quality related sites which contribute greater
value than non-related sites. Links between competing websites provides mutual
value.
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Create rich informative content, which could entice
non-solicited links. |
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Link your internal pages together. Internal links
contribute to Link Popularity. |
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Delegate chartered responsibility to solicit reciprocal
links. Make it a component of job responsibility. |
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Stay away from "link farms"
and Free for All (FFA) Links". They provide zero value. Be very leery
of submission firms that mass submit to thousands of search engines for low monthly
fees. Save your money, many of the submissions are directly to link farms, which
could result in harsh ranking penalties by the search engines. These massive submissions
are essentially worthless. |
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Search Engine Ranking Advantage
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| Our search
engine optimization service includes assistance with developing link popularity
value. We'll outline a strategy plan that shows you exactly how to continue increasing
the value of "link popularity". |
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