Keyword Selection Strategy.
The Foundation of Search Engine Ranking. |
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| As search engine consultants, we highly encourage
the development of a Keyword Selection Strategy before beginning the search
engine optimization process. It is the pillar foundation of the optimization
process. You certainly do not want to waste a solid optimization effort by targeting
keywords that will not attract the most qualified traffic. |
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| Factors to Consider |
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Choose keywords that are most apt to attract motivated buyers
of your products and services. Potential customers use unique keyword phrases
seeking websites that satisfy specific needs and solutions. Careful selection
of your most productive keywords will result in better conversion rates. |
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Your most valuable keywords are not necessarily those most actively
searched, but those that deliver the greatest margins. Competition for the most
widely used search terms may inhibit high ranking, particularly if your website
has a lower link popularity. Frequently it's best to target less competitive terms
to achieve a higher search engine ranking
potential. |
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Few users will prompt a search with a single keyword. Therefore
multiple keyword phrases are more productive targets since they narrow a search
from general to more specific needs and interests. |
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If your website serves a specific geographical area, make sure
your particular keywords include the applicable city/state area. |
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Cover all keyword possibilities including grammatical, plural
and singular form. For example…"Search Engine Consultant"
is usually not a match to "Search Engine Consultants". Don't
be concerned with case sensitivity, but consider that most users will enter lowercase
characters simply because it's easier. |
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Matching a search phrase word-for-word carries greater ranking
value. For example, matching the phrase "search engine consultants"
is more powerful than the words "search", "engine"
and "consultants" used separately. However, individual frequency
will strengthen the phrase value. |
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| Remember, website
copywriting is the heart of a solid search engine ranking campaign. A well-researched
keyword selection strategy before beginning the copywriting process will result
in better traffic performance. |
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| Contact
Us for Optimization Assistance |
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