Search Engine
Ranking Improvement.
Fine Tune Your Meta Description |
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| Take a close look at your Meta Description
if you want to improve your search engine ranking. All search engines display
a summary web page description with all search results. Some will display the
meta description while others such as Google will usually lift a "snippet"
description from page content. Human-powered directories such as Yahoo, the ODP
and LookSmart will create its own uniquely written summary description. |
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| Purpose of the Meta Description |
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| Meta descriptions must simultaneously
strengthen ranking potential while enticing a user to visit your website. Therefore,
the objective is writing a description that balances the ranking advantages of
keyword inclusions with an attention-grabbing enticement to the benefits your
products and services offer. |
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| Treatment of the Meta Description |
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| Sculpting proficiently performing meta
descriptions will result in search engine ranking
improvement. There are many variables that determine ranking value measurement
depending upon content - context and other unique factors. However, if you adhere
to the basic fundamentals - you will enjoy ranking improvement. |
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Each search engine sets differing limits on the
number of characters it will display with website search results. The range is
about 140-250 characters and spaces. Therefore it is crucial to place your most
valuable keywords in the first 140 characters to avoid exclusion. |
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Write your meta description in sentence structure.
It cannot become a mere repetitive and consecutive repeating of keywords, otherwise
a spam penalty could result. Since character limits apply, minimize the use of
"stop words" such as "and, the, of" and etcetera. |
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Keyword phrases that appear earliest in the meta
description will generally receive higher ranking value. Exact word-for-word matches
to the search query phrase carries even greater value. |
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| EXAMPLES - Targeting the phrases, "search
engine ranking improvement" and "meta descriptions" |
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| Poor Meta Description |
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| "If you're looking for search
engine ranking improvement and want to increase traffic, take a look at your meta
description as a whole." |
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| Better Meta Description |
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| "Search engine ranking improvement
is easy. A compelling, keyword rich meta description will increase search engine
ranking and entice highly qualified visitors to your website." |
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| Google Value to Search Engine Referred
Traffic |
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| Google.com can contribute more qualified
leads than any other search engine. That's because it delivers consistently relevant
search results. Google usually "snippets" a summary description from
page content. There are many, many factors that determine where the snippet will
be lifted. The entire description can come from one location or as segments from
various content locations. |
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| We know the best locations. If you want
to experience an avalanche of new website traffic, contact us for guaranteed
search engine ranking and affordable search engine optimization. |
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Improve Your Search Engine Ranking
Sculpt A Proficient Meta Description |
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