The Heart & Soul of
Website Optimization.
Website Copywriting for Higher Ranking. |
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| Successful website copywriting must balance compelling
aspects with the principles of website optimization. It must
simultaneously entice visitors and be well conditioned to achieve
higher website ranking. Although each individual engine will
measure the criteria differently, applying the following recommendations
will positively influence ranking potential. |
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| Keyword Prominence |
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| Prominence is described as "early occurrence"
and "dominance". Generally, keywords that appear earliest
in Web Page Title Tags, Meta Descriptions and Main Body Text
carry greater website ranking value. Keywords in larger type
sizes and in bolder type within page content are given higher
ranking weight. |
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| Keyword Proximity |
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| Typically, users prompt searches using multiple
keyword phrases. Matching the search phrase word-for-word carries
the greatest ranking value. As an example, the matching phrase,
"website optimization services" is stronger than the
individual words "website", "optimization"
and "services" used separately. |
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| Keyword Frequency and Ratio |
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| Frequency is the number of times a particular
keyword or keyword phrases appear within a measured location.
Ratio (weight or density) is the total number of keywords divided
by the total number of all words. For example…two keywords
within an eight-word title tag would result in a 25% ratio. |
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| Each unique search engine applies differing value
measurements of frequency and ratio based upon its statistical
models. Those models change often and are tempered by the level
of web page link popularity. It's a complex process of balancing
to the unique preferences to satisfy the general core of search
engine ranking criteria. |
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| Website Copywriting Approach |
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| Do not write website copy until a Keyword
Phrase Strategy is established. Platform an initial
draft with keyword inclusions that complement a natural flow
of messaging. An analysis of highly ranked websites will provide
a valuable benchmark comparison. Those that best accomplish
the website optimization objectives will enjoy the rewards of
prominent website visibility. |
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| Call us. We provide effective website optimization
services |
